Effectiveness of Local Specialties as a Marketing Resource for Tourism Promotion
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چکیده
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15 صفحه اولWeb Marketing Tourism Destinations
Abstracl Destinations emerge as umbrella brands that need to be promoted as one entity for each target market they try to attract in the competitively fierce world of travel and tourism. A Destination Marketing Organization (DMO) plays a crucial role in the promotion and management of a tourism destination, mainly through an effective use of its Destination Marketing System as a marketing tool....
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ژورنال
عنوان ژورنال: Journal of Food System Research
سال: 2015
ISSN: 1341-0296,1884-5118
DOI: 10.5874/jfsr.22.193